...in order to come up with alternative and securing conception ideas. We created this method within the Akiani agency because to the best of our knowledge there were until now no UX design methods to generate securing functionalities.
01
Deteriorating user experience is a fun and classic method used by creators. Based on this idea, we meticulously designed a deck of cards used to stimulate creativity.
02
The « evil » nature of this method makes the discussions more playful and releases the group’s creativity: characteristics are inherent to the « evil » functionalities imagined by the group.
03
There are many methods to find innovating and disruptive ideas, but few focus on the absolutely essential elements you have to offer to your users.
04
If the method uses the collaboration to its fullest, the various cards enable individual work on securing functionalities.
01
Approx. 10min
Participants draft as many functionalities degrading the user experience as they see fit, using the « UX Devil » cards (one functionality per card).
These functionalities must lead to the worst user experience imaginable.
02
Approx. 10min
Participants turn over an « Evil Guys » card for inspiration and continue the brainstorming. In turn, the « Evil Guys » cards are turned over and new functionalities degrading the user experience are then drafted on the « UX Devil » cards.
This phase is designed to encourage the group to imagine even more functionalities. The cards ensure that the participants have imagined numerous possibilities to degrade the experience.
03
Approx. 10min
For each functionality degrading the user experience written on the « UX Devil » cards, participants need to imagine one (or more) opposite functionality(ies) to ensure a pleasant user experience.
These functionalities are written on the « UX Angel » cards associated to the « UX Devil » cards.
04
Approx. 10min
One last phase of sharing enables each group to discuss the various functionalities that emerged. This is also the time to prioritize these functionalities.
Prioritisation can also be discussed using new methods such as assessment by vote or stickers, budget assessment or using the Kano model.
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